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The Advantages of Primary Market Research

❶This website uses cookies to improve visitors' experience. Not only does primary research enable the marketer to focus on specific issues, it also enables the marketer to have a higher level of control over how the information is collected.

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Classification of securities in Primary Market
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Primary market research can be quantitative or qualitative in nature. This process of research can either be done by the marketer or can be outsourced to the person or organisation which specializes in these type of surveys.

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Primary market research might be necessary when data collected from these sources does not fulfill the company’s requirements. Benefits of primary market research Primary market research provides a number of benefits for businesses and organizations.

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Advantages of Primary Market Research 1) Targeted Issues are addressed. The organization asking for the research has the complete control on the process and the research is streamlines as far as its objectives and scope is concerned. Carrying out their own research allows the marketing organization to address issues specific to their own situation. Primary research is designed to collect the information the marketer wants to know (Step 2: Identify What is to be Learned) and report it in ways that benefit the marketer.

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Primary market is one in which new securities are offered to the investing public. Advantages of primary market, Classification of securities traded are detailed. Marketing Research Proposal Writing Services; Marketing Thesis Services; Order Now; ADVANTAGES OF A PRIMARY MARKET. Print Email Details Category: Business Finance Published: 04 August These are markets that deal with securities that have been issued for the first time. The money flows directly from transferor (saver of .