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Market Research and Consumer Behavior from IE Business School. Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two.
Consumer Behavior and Marketing Research introduction, Factors influencing consumer behaviour, Personality, Psychographics, Family, Society, Values of percepti.
Understanding consumer behavior is a vital aspect of marketing. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service. Consumer Behavior Market Research Reports & Industry Analysis Understanding what drives consumer behavior and purchase decisions is at the heart of a successful business plan. The modern day food and beverage industry is alive with buzzwords that are affecting consumer purchase patterns.
Consumer behavior issues including perception, decision making, information search, attitudes, beliefs, categorization, consumer research methods, learning. The Master in Market Research and Consumer Behavior helps you understand clients' needs and purchasing decisions to develop insight-based strategies.