It includes research related to specific predictions, features or functions of person or group, the narration of facts, etc. The descriptive research aims at obtaining complete and accurate information for the study, the method adopted must be carefully planned. The researcher should precisely define what he wants to measure? How does he want to measure? He should clearly define the population under study. It uses methods like quantitative analysis of secondary data, surveys, panels, observations, interviews, questionnaires, etc.
Descriptive Research concentrates on formulating the research objective, designing methods for the collection of data, selection of the sample, data collection, processing, and analysis, reporting the results. The difference between exploratory and descriptive research can be drawn clearly on the following grounds:. Therefore exploratory research results in insights or hypothesis, regardless of the method adopted, the most important thing is that it should remain flexible so that all the facets of the problem can be studied, as and when they arise.
Conversely, descriptive research is a comparative design which is prepared according to the study and resources available. Such study minimises bias and maximises reliability. The material you sent have been so useful in my study,Keep it up To me as as a Masters scholar I appriciate. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
Key Differences Between Exploratory and Descriptive Research The difference between exploratory and descriptive research can be drawn clearly on the following grounds: Research conducted for formulating a problem for more clear investigation is called exploratory research. Research that explore and explains an individual, group or a situation, is called descriptive research.
The exploratory research aims at the discovery of ideas and thoughts whereas the primary purpose of descriptive research is to describe the characteristics and functions. The overall design of the exploratory research should be flexible enough so that it provides an opportunity to consider various aspects of the problem. On the contrary, in descriptive research, the overall design should be rigid which protects against bias and also maximise reliability. The research process is unstructured in exploratory research.
However, it is structured in the case of descriptive research. As opposed to descriptive research where probability random sampling design is used. In the online survey world, mastery of all three can lead to sounder insights and greater quality information. Exploratory research is an important part of any marketing or business strategy.
Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan. It is most commonly used for further defining company issues, areas for potential growth, alternative courses of action, and prioritizing areas that require statistical research. When it comes to online surveys, the most common example of exploratory research takes place in the form of open-ended questions.
Think of the exploratory questions in your survey as expanding your understanding of the people you are surveying. Text responses may not be statistically measureable, but they will give you richer quality information that can lead to the discovery of new initiatives or problems that should be addressed. Descriptive research takes up the bulk of online surveying and is considered conclusive in nature due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and structured in design so the information collected can be statistically inferred on a population.
The main idea behind using this type of research is to better define an opinion, attitude, or behaviour held by a group of people on a given subject. Consider your everyday multiple choice question. Since there are predefined categories a respondent must choose from, it is considered descriptive research.
These questions will not give the unique insights on the issues like exploratory research would. Instead, grouping the responses into predetermined choices will provide statistically inferable data. Like descriptive research, causal research is quantitative in nature as well as preplanned and structured in design. For this reason, it is also considered conclusive research. Causal research differs in its attempt to explain the cause and effect relationship between variables.
This is opposed to the observational style of descriptive research, because it attempts to decipher whether a relationship is causal through experimentation. In the end, causal research will have two objectives:
Definition of Exploratory Research. Secondary research can be gathered from marketing research data, magazines, old reports, or any other source where relevant information has been stored.
Exploratory research is often conducted because a problem has not been clearly defined as yet, or its real scope is as yet unclear.
Exploratory research is an important part of any marketing or business strategy. Its focus is on the discovery of ideas and insights as opposed to collecting statistically accurate data. That is why exploratory research is best suited as the beginning of your total research plan. Exploratory Research is research conducted for a problem that has not been studied more clearly, establishes priorities, develops operational definitions and improve the final research design. Exploratory research helps determine the best research design, data .
The exploratory approach attempts to discover general information about a topic that is not well understood by the marketer. For instance, a marketer has heard news reports about a new mobile technology that is helping competitors but the marketer is not familiar with the technology and needs to do research to learn more. Definition of exploratory research: Investigation into a problem or situation which provides insights to the researcher. The research is meant to provide details where a small amount of information exists. It may use a variety of.