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New Product Development Assignment Help. Need for new product development Growth Entrepreneurs generate competitive advantage and stay ahead of their rivals by launching new products in the industry. Productivity Companies should be in continuous process to develop newer products in regular intervals to improve their sales rate and productivity.
Innovation The demand of new developed products depends on the newer features and innovation implemented into it. Consumer demand The needs of consumer continuously changes with time. Competition Companies strive to introduce newer products in market with the focus to attain target market and lead the industry.
Eight phases of new product development NPD 1. This helps to predict the success and sustenance of the upcoming product. By researching on market trend, needs and demand of consumers, potential products of competitors, price policies of competitors etc.
A lot of ideas and concepts are generated among which the most productive ones are filtered. Screening of idea The irrelevant ideas of product development are eliminated by the following screening processes: Evaluate the various benefits of products that would help the target audience Determine the size and growth of target market Observe the expected and current competitive pressure on the product idea Judge the technological feasibility of manufacturing the product Evaluate the market trend and rate of acceptability of the product idea Determine the rate of profit gained even at delivering the product to consumer at a fair price 3.
Development of concept and testing The selected idea of product is developed by implementing series of processes Set the target market for the developed idea of product Incorporate significant features on the product to make it more attractive to the consumers Determine the benefits that will make the product unique from the rest and existing ones Implement best techniques to make the product demandable Budget the cost of manufacturing the product Incorporate innovative manufacturing processes to produce it cost efficiently Testing of the generated idea of product may include Survey with consumers to evaluate their opinion on the product How they react with the facilities installed in the product Price they are ready to pay for the product Rate of usability of the product 4.
Analysis of business Based on the present competition in industry and feedback of consumers, approximate selling price of the upcoming product is estimated Based on the size of target market, the rate and volume of sales is estimated Based on the entire research work on target consumers and market industry, the graph of profitability and break-even point is estimated 5.
Marketability and Beta Testing A product sample or replica of the product is created Implement replicate packaging to determine its presentation The sample product is analyzed and tested in typical situations of usage The sample products are introduced in trade shows for its promotion. This is mainly done to determine consumers reaction and their opinion on the sample products Necessary changes and alterations are made In order to determine the acceptance rate, the product is sold in a test market initially 6.
Commercialization This include the post NPD processes Launching of the newly developed product Implementation of promotional strategies by advertising the product through media, newspapers, social networking sites, press releases, hoardings etc The product distribution pipeline is packed with the new developed item. This stage essentially involves the analysis of critical path in order to increase the distribution and efficiency of the newly launched product 8.
Pricing of new product On revising the efficiency of newly launched product, further improvements are made post NPD Inte al and exte al analysis of product value Analysis of competitive price of the alte ative products by competitors Segmentation of fixed and variable cost of the product New developed products is introduced to the target market at the introductory price The product price is increased significantly at the stage of product growth and maturity Risks associated with new product development Numerous risks are associated with the concept of new product development.
Analysis of market risk The volume of sales and acceptance cost of the product should be analyzed in order to estimate the profit and avoid considerable loss It is important to evaluate the growth or shrinkage of the target market to avoid minimum retu investment The significant changes taking place within the industry should be identified in order to avoid failure of the launched product The existing alte atives of the newly developed products are analyzed to identify any blocks to the introduction The strengths, weaknesses, threats and opportunities of the newly developed products are analyzed in order to determine its sustenance Evaluate the existing products and develop the new products with advanced and unique features to avoid its breakdown 2.
Analysis of technical risks It is important to determine the technical feasibility of the product before investing on its manufacturing Implementation of appropriate equipments and technologies to produce the new products efficiently Determination of technological budget to avoid expensive investment 3. Miscellaneous risks Product designs and development programs should be protected to avoid risks of product imitation Encourage participation of consumers and collect their feedback to avoid loss of time and money Investigate on recent developments of products or products about to hit the market in order to avoid overlapping Drawbacks of new product development Development of a new product and its launch in market cannot guarantee success.
Some of the consequences are listed below: A product cannot be sold at the volume or price which will necessarily bring profit to the entrepreneur. Most importantly, a new product is launched to the target market at the rate and volume acceptable by the consumer.
Imitation of the newly developed product is another fatal risk that hampers the market and retu on investment. Competitors are likely to introduce pirated versions of your huge invested product and sell them at a lesser cost to beat your market and sales.
Developing an effective route to reach the target market is mandatory. Even if your product is the latest development in the industry, it will lead to complete failure if there is no effective route to reach the target group of customers.
An over-ambitious product may incur major hassles to settle down in market. Development of such a product requires auxiliary settings to mature, hence it is difficult to flourish and considered over-ambitious. Problems encountered by students while preparing their NPD assignments Preparing assignments on new product development NPD requires in-depth knowledge of the concept of product, background information of market, analysis of consumer demand et al at one go.
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