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Basic Steps in the Research Process

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❶Applied Research and Evaluation Methods in Recreation.

Identifying Competitors

Types of Data
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Management will then use the key findings from the data to develop certain business or marketing strategies. For example, if customers demand additional features, modification plans may be made for a certain product. In addition, any other necessary changes about the product, service or entering a new market will be determined during the analysis stage.

The company will then structure all of these alternatives for potential testing, according to the article "Business Research Process" at docera. The business research process also entails testing certain alternatives from the analysis stage. The testing can involve the use of statistical models, which can better help predict future customer behavior, such as the "intent to purchase products. The purpose of testing in the business research process is to better ensure potential success.

Although the business research process usually ends with actual decision making, the process of collecting data and analyzing it is ongoing. Companies should continue to gather feedback from the market and customers, because consumer preferences can change as can technology.

Skip to main content. Significance The business research process often starts with an overview of the market or industry. Types of Data Most industry data can be obtained through secondary research sources.

Function After gathering data from primary and secondary research, business research process entails analyzing the data and looking for specific market trends or consumer preferences. Considerations The business research process also entails testing certain alternatives from the analysis stage. Business Research Process Va-interactive: Conduct a Market Analysis. Resources 2 Forrester Research: Photo Credits business image by Magalice from Fotolia.

Accessed 14 September What Is a Business Research Process? Whilst nothing in science can be regarded as truth, basic assumptions are made at all stages of the research, building upon widely accepted knowledge. Research does require some interpretation and extrapolation of results.

In scientific research, there is always some kind of connection between data information gathered and why the scientist think that the data looks as it does. Often the researcher looks at the data gathered, and then comes to a conclusion of why the data looks like it does. A history paper, for example, which just reorganizes facts and makes no commentary on the results, is not research but a review.

If you think of it this way, somebody writing a school textbook is not performing research and is offering no new insights. They are merely documenting pre-existing data into a new format. If the same writer interjects their personal opinion and tries to prove or disprove a hypothesis , then they are moving into the area of genuine research. Science tends to use experimentation to study and interpret a specific hypothesis or question, allowing a gradual accumulation of knowledge that slowly becomes a basic assumption.

For any study, there must be a clear procedure so that the experiment can be replicated and the results verified. Again, there is a bit of a grey area for observation-based research , as is found in anthropology, behavioral biology and social science, but they still fit most of the other criteria.

Planning and designing the experimental method , is an important part of the project and should revolve around answering specific predictions and questions.

This will allow an exact duplication and verification by independent researchers, ensuring that the results are accepted as real. Most scientific research looks at an area and breaks it down into easily tested pieces. The gradual experimentation upon these individual pieces will allow the larger questions to be approached and answered, breaking down a large and seemingly insurmountable problem, into manageable chunks.

True research never gives a definitive answer but encourages more research in another direction. Even if a hypothesis is disproved, that will give an answer and generate new ideas, as it is refined and developed. Research is cyclical, with the results generated leading to new areas or a refinement of the original process. The term, research , is much stricter in science than in everyday life.

It revolves around using the scientific method to generate hypotheses and provide analyzable results. All scientific research has a goal and ultimate aim , repeated and refined experimentation gradually reaching an answer.

These results are a way of gradually uncovering truths and finding out about the processes that drive the universe around us. Only by having a rigid structure to experimentation, can results be verified as acceptable contributions to science. Some other areas, such as history and economics, also perform true research, but tend to have their own structures in place for generating solid results. They also contribute to human knowledge but with different processes and systems.

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Studying Customers

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Business research process entails studying all aspects of a company, its customers and the market, then using that information to make sound business decisions. Typically, a company will assess its own strengths and weaknesses, but place particular emphasis on how customers view their products.

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The steps in the business research process are gathering data and studying the market and industry; assessing the strengths, weaknesses, opportunities and threats of an endeavor; and studying the target audience. These steps should be followed repeatedly, especially when introducing new products or.

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The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or services to offer, which customers are most likely to buy them, where to sell them and how to price and promote them. The research process begins when a management dilemma triggers the need for a decision. The origin, selection, statement, exploration, and refinement of the management question is the most critical.

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Business Research Process BUS Business Research and Communication 1 Goals and Learning Objectives Goals and Learning Objectives Goals of this chapter: { Learn what research is. { Learn why businesses want to do research to inform decisions. { Learn about types of research. The Seven Steps of the Research Process The following seven steps outline a simple and effective strategy for finding information for a research paper and documenting the sources you find. Depending on your topic and your familiarity with the library, you may need to rearrange or recycle these steps.